Eva Gildum, Managing Director at Yaana, new member of the IO Advisory Board

IO welcomes Eva Gildum, Managing Director at Yaana, as a new member of the Advisory Board. The IO Advisory Board comprises industry leaders and experts who serve as thought partners and strategists to further the movement for developing International Roaming. In short, the IO Advisory Board serves the purpose of its name—to offer advice that helps the IO community grow and achieve its Roaming Development Goals.

In my journey through wholesale roaming, I’ve come to believe that fostering innovation and cultivating a collaborative culture are paramount. Technological innovation is driven to fill the gaps in current systems and to make the system better, faster, and easier. However, I believe that the true value is derived through business driven innovation which in turn relies on industry knowledge and expertise. A vision for optimization.

In joining the Advisory board, I will aspire to contribute strategic insights and a passion for advancing industry-wide optimization, targeting a sustainable environment where innovation and practical industry knowledge converge.

Eva Gildum

From her early days during the liberalization of the mobile market in the mid-90s at Telia, Denmark, to shaping the wholesale roaming business since 2002, Eva Gildum has been a transformation champion through innovation and collaboration.

After 6 years in a strategic sales role for a major Data and Financial Clearing House, in 2008, Eva joined NeuString, a company instrumental in addressing market needs and developing the first platform dedicated to optimizing the roaming business. With the acquisition of NeuString by Yaana in 2017, Eva played a key role in the transition, particularly in shaping the global corporate culture, ensuring employee retention, and managing customer relationships.

Since taking the helm of Yaana’s wholesale analytics business in 2018, Eva has been a driving force in the company’s growth as VP of Sales and Marketing. Now as Managing Director, her transformative leadership has propelled Yaana NeuString serving over 130 Mobile Network Operators globally. Her collaboration passion has led to Yaana Community Events in 2023 allowing MNO wholesale teams to brainstorm, innovate, and invigorate the future of the roaming business. Eva actively contributes to both product and market evolution, making her a dynamic and well-respected executive in the wholesale roaming business.

More Advisory Board members will be announced soon.

Please contact info@innovativeoperators.io for more information.

Innovative Operators

IO brings together Mobile Operators from around the world to review best practice in International Roaming and Interconnect. Having established its member organisation in 2021, IO seeks to support the industry with workshops where mobile operators exchange best practice, IO trainings and insights which assist Mobile Operators in strategic decision making and to seek new opportunities amidst a challenging and disruptive communications environment.

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