
Innovative Operators Unveils Vision for Enhancing Customer Roaming Experience
London, UK – Innovative Operators (IO) proudly introduces IO.15, its forward-thinking vision for revolutionizing the international roaming experience, a strategic framework designed to redefine how Mobile Operators deliver roaming services to their subscribers. This vision, developed in collaboration with IO’s Labs, Executive and Advisory Boards, aims to set new standards in the industry by focusing on customer-centricity, seamless connectivity, and continuous innovation.
A Vision Aligned for Excellence
IO’s vision statement serves as a guiding principle, uniting organisations and stakeholders around common goals. By providing clarity and direction, this vision helps Mobile Operators prioritise investments and innovations, ensuring resources are effectively allocated to enhance the roaming experience. The primary objectives include alignment, focus and direction, employing a customer-centric approach, differentiation, inspiration and motivation, as well as continuous improvement.

Key Principles for the Future of Roaming
IO’s vision encompasses seven key principles, each designed to elevate the roaming experience:
- Seamless and Secure Connectivity: Subscribers will enjoy uninterrupted and secure connectivity with smooth transitions between home and visited networks, ensuring no drop in quality during calls, data usage, or messaging.
- World-Wide Network Coverage: Providing subscribers with network coverage equal to domestic users, ensuring reliable connectivity across multiple destinations without limitations or compatibility issues.
- Flexible and Personalized Roaming Plans: Offering tailored roaming plans that cater to individual subscriber needs, including options for voice, messaging, and data usage.
- Data Control and Transparency: Empowering subscribers with real-time notifications and alerts about their data usage, enabling effective management and control to avoid unexpected charges.
- Enhanced Customer Support: Delivering dedicated and easily accessible customer support for roaming subscribers, ensuring prompt assistance and proactive issue resolution.
- Value-Added Services: Enhancing the roaming experience with premium content, localized information, and travel-related services such as tourist guides and language translation assistance.
- Simplicity and User-Friendliness: Ensuring a straightforward and intuitive roaming experience through self-service portals and mobile apps.

Commitment to an Exceptional Roaming Experience
Innovative Operators’ highly accomplished Executive Board is chaired by Frédéric Schepens, CEO of Bayobab Group and MTN Group Executive. Complementing his leadership is the support of Deputy Chair Anneli Jennersjo Lundberg from CK Hutchison Group Telecom, along with representatives from A1 Group, AT&T, Bouygues, Deutsche Telekom Group, Etisalat Group, Ooredoo Group, Orange Group, Verizon and Vodafone Group.
“Our vision is to revolutionize the international roaming experience by setting new goals for seamless connectivity, extensive coverage, flexibility with our offerings, exceptional support, value-added services, and fit-for-purpose interfaces,” said Schepens. “Through innovation and a customer-centric approach, we aim to create a world where international travelers effortlessly stay connected and enjoy an intuitive roaming experience that exceeds expectations.”
This vision underscores IO’s dedication to shaping the future of the roaming industry, fostering a culture of continuous improvement, and delivering an exceptional experience for subscribers worldwide.
For more information about Innovative Operators and its vision for the future of international roaming, please visit innovativeoperators.io or contact info@innovativeoperators.io.
About Innovative Operators
Innovative Operators (IO) is an industry association dedicated to telecommunications roaming and messaging, committed to driving innovation and enhancing customer experiences. Through strategic collaborations and a relentless focus on customer needs, IO aims to set new standards in the industry and shape the future of telecommunications.